How Marketing On Hold Improves Customer Support
Tell Your On Hold Customers What You Can Do for Them When customers are placed on hold it creates an opportunity for you to not only tell them about your company, but what services you can provide to fit various needs. For example, a customer is calling in to ask for hours of operation or […]
Your Brain On Music (Infographic)
Endless research exists on the impact music has on the brain. Music can affect the way you think, how you perform, and can increase your memory and attention. The results of listening to music can vary depending on the type of music playing as well. From the music you like to sing to the music […]
4 Steps to Implement On Hold Music for Multiple Locations
STEP #1: It’s all in the On Hold Copywriting All good on hold programs start with the writing. This is a must for any successful program because even the best music and most talented voices can’t overcome bad writing. If you do not have a marketing copy writer on staff, then solicit the experienced editorial […]
How to Avoid an On Hold Music Program from Hell
The Reality is No One Wants to be Placed On Hold It is just a necessary function of today’s business world. It is also an experience we all have shared at one time or another, but there is no rule that says it has to be painful. On Hold Music Hurts My Head One of […]
Help! My Clients Won’t Go to Sleep!
The Night Callers We all have that client. You know the one. Silent during normal business hours, but as soon as you go home . . . BAM . . . they call. But you are long gone. Home. Eating dinner and watching some mindless reality TV while you client desperately needs information NOW but […]
On Hold for the Best Cupcakes in 2014
We are Just One Big Family We know what you’re thinking. Yes, they are family. So what? If you can’t shamelessly use your family to self-promote, then who can you use? Anthony Gallo, brother of Marc Gallo, President of Mind The Gap®, owns Gallo’s Bakery. Now despite their sibling rivalry, Gallo’s Bakery still wanted us […]
That Song Is Stuck In My Head!
Do you still sing your ABC’s? Can you remember the words to “I’m Just a Bill” and “Conjunction Junction what’s your function?” I know I can and my memory is not what it used to be I assure you. Although simplistic, it is a great example of how a little music can go a long […]
