5 Quick Tips to Create a Complete Marketing Strategy

After 25+ years in business, I’ve come to learn quite a few things about what NOT to do in marketing my company. As always,  my proclivity was to toss the boomerang, wish for the best, never expect the worst and, of course, as fate would have it, see the boomerang head right back and smack me across the […]

Voice, In Store & On Hold Messaging: Another Form of Inbound Marketing

All of us know the importance of search engine optimization (SEO), social media and blogging on major social and business networks like Facebook, Twitter, LinkedIn and many others. This new media is a groundbreaking approach to marketing. The old way, better known as outbound marketing, intends to “push” the message (i.e. TV and radio advertising). […]