A Voiceover Technique: Hey, I’m Talking To You!
Voiceover techniques vary depending on who’s listening. Specifically, the technique for an on hold message differs from an in store message. Mind the context.
Internet Configuration for the 1250i & iMIND: An Exception to the Rule
As matter of practice, I always recommend assigning a static IP to either the 1250i or iMIND players and parking them in the router’s DMZ, ensuring they’re outside our client’s firewall. But, as always, some routers are fickle and therefore require following an exception to the rule.
Hyatt Regency Denver Updates Its On Hold Messaging Program With Mind The Gap
The on hold messaging services provided by Mind The Gap is proving to be a valuable marketing tool for luxury hotels around the United States and Canada.
Finding Your Company’s Voice
Choosing a voice for your company is a pretty big decision – whether it’s for a TV commercial, radio spot, a Mind The Gap on-hold message or an in-store announcement.
Voice, In Store & On Hold Messaging: Another Form of Inbound Marketing
All of us know the importance of search engine optimization (SEO), social media and blogging on major social and business networks like Facebook, Twitter, LinkedIn and many others. This new media is a groundbreaking approach to marketing. The old way, better known as outbound marketing, intends to “push” the message (i.e. TV and radio advertising). […]
iMIND Digital Messaging System
Mind The Gap is proud to introduce the iMIND Digital Messaging System, manufactured by Nel-Tech Labs. The iMIND features dual audio engines and outputs near CD audio quality.
Tips For Creating On Hold Messages
Writing on hold messages is a lot like copywriting for other advertising. But it’s also completely different. All advertising needs to be relevant to its audience. It needs to grab their attention, create some interest, and make it easy to remember the key message.