Case Study: Lincoln Property Co. & On Hold Messaging

Case Study: Lincoln Property Co. & On Hold Messaging

Lincoln Siteplan

Lincoln Property Co. in Phoenix, AZ has been a client of Mind The Gap since 2007. They provide commercial real estate services to a plethora of buildings and properties throughout Arizona, Nevada, Utah and New Mexico.

We recently updated their on hold messaging program featuring new music and messages. Andre Gardner continues to be their preferred voice talent. You can listen to LPC’s on hold program here.

For years, LPC has utilized on hold messaging to reinforce and build their credibility and brand in the commercial real estate industry. It’s tactically exhibited in the following excerpts:

 “In fact, National Real Estate Investor has ranked Lincoln the #1 Real Estate Services Firm in the Country.”

“Lincoln Property Company Phoenix recently received their first NATIONAL AWARD from the National Council for Public-Private Partnerships.”

“…LPC is leading the green movement in commercial real estate development. LPC’s Platinum Certified build-to-suit, The Arizona Game & Fish Department headquarters received the prestigious LEED Certified Building of the Year…”

In the commercial real estate industry, reputation is integral to your brand and the above excerpts corroborate LPC’s reputation. It’s interesting to note that their on hold script does NOT outline the services they offer. Instead, it lets the various awards and accolades speak for themselves. This tactic impresses the listener. Providing a laundry list of LPC services would have diluted their message and brand.

Team, well done! Now on to the next production…