When On Hold, Delco Chamber Members Learn More
The Delaware County Chamber of Commerce having over 1200 members has a tremendous impact on local small businesses in the Philadelphia region. Suzanne Cody, the Marketing Director, contacted us to develop a new marketing plan to help reach them more efficiently. New to the on hold medium, Mind The Gap® worked closely with her in […]
How to Write Intriguing, Compelling, Persuasive On Hold Messages…But Wait, That’s Not All!
Have you ever thought about who writes those messages you hear when you’re waiting on hold? If you have, the writer hasn’t done a very good job. Because you shouldn’t be thinking about how the message was written; whether it’s clever or funny, and certainly not if it’s annoying or pushy. You should be thinking […]
How Margaret Mary Community Hospital Uses On Hold Messaging
Margaret Mary Community Hospital informs and educates their callers about new medical technologies, services and building improvements with on hold messaging.
Synergize Your On Hold Copy
Cy-Fair’s Marketing Director, April Jones, utilizes on hold messaging to augment Cy-Fair promotions and events advertised in other media.
Deep Thoughts for On Hold Messaging in the Hospitality Industry
We just completed an on hold messaging program for the Wyndham Hotel in Phoenix, AZ. Wonderful voice performance by Eileen Brady counterpointed by an edgy, contemporary music composition. The script was well written by our wordsmith Mark Ellis highlighting all the hospitable complements in this chic hotel. If you’d like to listen, go to http://www.wemindthegap.com/wyndhamphx.html […]
Tips For Creating On Hold Messages
Writing on hold messages is a lot like copywriting for other advertising. But it’s also completely different. All advertising needs to be relevant to its audience. It needs to grab their attention, create some interest, and make it easy to remember the key message.