Which On Hold Messaging Plan is Best for Your Company?
This is a common question asked by many of our prospects. It’s a given that on hold music and messaging is an integral part of your company’s advertising strategy. But the $64,000 question remains: How often should you change it? Two Types Of On Hold Clients We can generally divide our clients into two categories: […]
Your On Hold Music Sucks & Here’s Why
If you’re like me you probably hate being on hold. But in business it’s a necessary evil. Funny that I decided to own a company that specializes in “being on hold.” My motivation then and now is to change that experience. Make it captivating and even entertaining. So when a caller is placed on hold, […]
Drum Session With Chuck Treece & David Ivory
Chuck Treece was invited to our studio to record drums and percussion for my upcoming EP. The session ran from April 21st through the 23rd. To assist in the recording, I also invited David Ivory, Grammy nominated recording engineer, and, although not present but certainly integral to the success of this session, Chris Gately, a well-respected technical engineer, […]
Mind The Gap Featured in Forbes
I was recently introduced to Larry Myler, a Forbes contributor, who was writing an article on niche businesses. He was curious about my business which offers on hold messaging and on hold music. Unlike full service advertising agencies, Mind The Gap primarily focuses on hold applications. Our service seeks to maximize the marketing potential of […]
Mind Your Ears! (Infographic)
Many of us go about life enjoying the symphony of sounds from birds singing in the trees to your favorite band rockin’ out at a local music venue. These as well as other sounds give us great pleasure. But extensive exposure to sounds that might not seem very loud may in fact result in long term […]
On Hold Messaging Commercial featuring Aidan & Ethan
Mind The Gap’s attempt to produce an on hold music and messaging commercial with background music provided by Aidan & Ethan. Watch how Marc Gallo tries to direct his co-actors (really his twin boys) to no avail. History This production was done during the summer of 2010. Aidan & Ethan were 6 years old and […]
3 On A Drum Kit – Kids Playing Music
Get an inside peek of our musicians in the studio…3 on a drum kit…amazing performance…move over Beethoven…kids playing music…Awesome!
Promote your Products and Services Through On Hold Messaging
The Best Greeter Is Waiting On Hold Flourishing businesses are continuously proactive. A successful company never slows the quest for more sales, quality branding and excellent customer relations. Incoming telephone calls are the first interactive connection used to establish these important objectives. The best on-hold messaging designs fortify business development efforts. Poorly functioning systems weaken […]
What I’m Missing in My Brand Messaging
Is Your Brand Messaging Consumer Friendly? One of the most important aspects of any brand is to create a memorable interaction that consumers can remember. This can be a specific tune, saying or image that individuals can easily identify for a product or service. When you consider the impact that messaging makes in order to […]
Four Benefits of On Hold Music
On Hold Music For Your Business On hold music for business applications has a number of benefits. From keeping impatient customers calm to helping you retain your client base, this simple method can help you succeed. We offer a number of solutions for a wide range of companies including hospitals, retail shops and hotels. Find […]