When On Hold, Delco Chamber Members Learn More
The Delaware County Chamber of Commerce having over 1200 members has a tremendous impact on local small businesses in the Philadelphia region. Suzanne Cody, the Marketing Director, contacted us to develop a new marketing plan to help reach them more efficiently. New to the on hold medium, Mind The Gap® worked closely with her in […]
Don’t Ask Your Customers to Just Hold It!
How long do people stay on hold before they hang up? According to some research it is between 10-13 minutes before they reach a “boiling point” according to Business Insider. Customer Service Matters Although this research is a few years old, the pain suffered by people on hold does not really change unless the on hold […]
Wood Group: How a Multi-National Group of Companies Is Creating a Cohesive Brand Identity
Wood Group is a $7 billion leading international energy services company that provides a range of services to the oil & gas and power generation industries. The company is involved in engineering, production support, maintenance management and industrial gas turbine overhaul & repair services … everything needed to support the full lifecycle of oil & […]
How to Write Intriguing, Compelling, Persuasive On Hold Messages…But Wait, That’s Not All!
Have you ever thought about who writes those messages you hear when you’re waiting on hold? If you have, the writer hasn’t done a very good job. Because you shouldn’t be thinking about how the message was written; whether it’s clever or funny, and certainly not if it’s annoying or pushy. You should be thinking […]
Small Company: Big Marketing With On Hold Messaging
Think your company is too small to use on hold marketing? Think again. Despite what you have been told, size doesn’t matter, especially when it comes to on hold messages for business. Big ideas should not be the purview of large companies alone. How you direct the path of your business defines your brand and […]
Voice-Over Artist Audrey Bentham Knows When & When NOT To Speak
Being the voice-over in radio & TV commercials, countless promotional and instructional videos, as well as Mind The Gap on hold messages requires more than just a pleasant voice. Voice-over artist Audrey Bentham learned early in her career that how she interprets the script is, perhaps, the most important aspect of her job. One of […]
Why Adding a Commercial Music Service to On Hold Messaging Improves the On Hold Experience
If you already have an existing music on hold program, you are aware of the marketing value it brings to your company. You also recognize the value in rearranging your program often enough to keep your message effective. People’s tastes change like the wind so don’t keep your customer stuck listening to the same music […]
When Silence is Not Golden
If your customers are left with silence when you have to place them on hold, you are adding salt to an open wound. No one likes to be placed on hold for even for a short length of time. It is a business necessity, but it does not mean it has to be a painful […]
Andre Gardner, WMGK Radio Personality, and a Man Who’s Living His Dream
When I was about 13, I absolutely knew what I wanted to do when I grew up. I was going to be a disc jockey on the radio. What could be better than getting paid to play and talk about music, and to even have a voice in deciding what songs and artists become hits. […]
Promote your Products and Services Through On Hold Messaging
The Best Greeter Is Waiting On Hold Flourishing businesses are continuously proactive. A successful company never slows the quest for more sales, quality branding and excellent customer relations. Incoming telephone calls are the first interactive connection used to establish these important objectives. The best on-hold messaging designs fortify business development efforts. Poorly functioning systems weaken […]
